Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys.
The exhibit featured 700 Barbie dolls over two floors as well as works by contemporary artists and documents newspapers, photos, video that contextualize Barbie.
What could be creepier than a plastic doll that grows breasts? Barbie: The Icon, the Image, the Ideal: An Analytical Interpretation of the Barbie Doll in Popular Culture 1999.
Among these were Cinco De Mayo Barbie, Spanish Barbie, Peruvian Barbie, Mexican Barbie and Puerto Rican Barbie.
Lord, Forever Barbie: The unauthorized biography of a real doll , 2004.